How to Find Your Target Market for Your Product: Deciding Who is Actually a Customer. In this video, we cover how to define your target market and techniques for helping you define your target market. If you're new to entrepreneurship, figuring out your target market is on the most crucial tasks to complete as everything your business does revolves around this. You don't have to perfect who your target market is, you just need to start with a general idea and refine as you move forward!