First Mover Advantage vs Late Mover Advantage

One of the most common questions that comes up when meeting with a potential mentor or investor for the first time is “what makes you different from your competition?” And a lot of founders respond with “we have first mover advantage over all of our competitors”. Do you really have an advantage though? _____________________________________________________ Peter N. Golder and Gerard J. Tellis Paper: https://faculty.fuqua.duke.edu/~moorman/Marketing-Strategy-Seminar-2015/Session%205/Golder%20and%20Tellis.pdf Adam Grant Originals TED Talk: https://youtu.be/fxbCHn6gE3U _____________________________________________________ Website: https://matthewgira.com Instagram: https://www.instagram.com/matthewgira Twitter: https://twitter.com/matthewgira