Mike Tornabene: Why BroScience Ended, Gym Culture, YouTube Fame & Building Shell Corp

Mike Tornabene, creator of BroScience and the legendary Dom Mazzetti character, joins Mark Bell on this episode of Mark Bell’s Power Project. Mike talks about the rise of BroScience, why the gym was so intimidating when he first started lifting, how Dom Mazzetti became a way to make fun of fitness culture while also helping people feel more comfortable in the gym, and why he ultimately decided it was time to move on from the character. Mike also breaks down the creative process behind BroScience, the pressure of making every line a joke, how social media has changed comedy and fitness content, and why chasing views can destroy the soul of what you’re trying to create. The guys also get into Shell Corp, Mike’s clothing brand, building a real business, learning through failure, creating products that actually fit well, skateboarding, self-expression, identity, and finding new ways to grow without being trapped by your past success. Follow Mike: Instagram: @miketornabene BroScienceLife: @dommazzetti Shell Corp: @theshellcorp Website: theshellcorp.com Chapters 0:00 Leaving the Bro Science character behind 4:15 The evolution of fitness and gym culture 9:20 Why big guys were the only source of info 13:45 Navigating steroids and health in the gym 18:10 The struggle of social media algorithms 23:30 Film school and the art of comedy writing 28:45 Producing expensive car shows and RPM 33:20 How Bro Science helped people start lifting 38:50 Transitioning to Shell Corp and new projects 43:10 Dropping the satire to speak directly 48:25 How skateboarding led to a love for film 53:40 Lessons learned from Hollywood and The Rock 58:15 The future of media and human connection 1:02:50 Building a clothing brand from the ground up 1:07:15 Overcoming manufacturing and supply chain hurdles 1:12:40 Leadership and managing a small creative team 1:17:10 Diet, macros, and finding balance 1:19:20 Longevity and getting back into skateboarding 1:20:03 Outro and where to find Mike Special perks for our listeners below! 🥩 HIGH QUALITY PROTEIN! 🍖 ➢ https://goodlifeproteins.com/ Code POWER to save 20% off site wide, or code POWERPROJECT to save an additional 5% off your Build a Box Subscription! 🩸 Get your BLOODWORK/TRT/PEPTIDES! 🩸 ➢ https://marekhealth.com and use code "POWERPROJECT" for 10% off Self-Service Labs and Guided Optimization®. 🧠 Methylene Blue: Better Focus, Sleep and Mood 🧠 Use Code POWER10 for 10% off! ➢https://troscriptions.com?utm_source=affiliate&ut- m_medium=podcast&ut-m_campaign=MarkBel-I_podcast Best 5 Finger Barefoot Shoes! 👟 ➢ https://Peluva.com/PowerProject Code POWERPROJECT15 to save 15% off Peluva Shoes! Self Explanatory 🍆 ➢ Enlarging Pumps (This really works): https://bit.ly/powerproject1 Pumps explained: https://youtu.be/qPG9JXjlhpM?si=JZN09-FakTjoJuaW 🚨 The Best Red Light Therapy Devices and Blue Blocking Glasses On The Market! 😎 ➢https://emr-tek.com/ Use code: POWERPROJECT to save 20% off your order! 👟 BEST LOOKING AND FUNCTIONING BAREFOOT SHOES 🦶 ➢https://vivobarefoot.com/powerproject 🥶 The Best Cold Plunge Money Can Buy 🥶 ➢ https://thecoldplunge.com/ Code POWERPROJECT to save $150!! ➢ https://withinyoubrand.com/ Code POWERPROJECT to save 15% off supplements! ➢ https://markbellslingshot.com/ Code POWERPROJECT to save 15% off all gear and apparel! Follow Mark Bell's Power Project Podcast ➢ https://www.PowerProject.live ➢ https://lnk.to/PowerProjectPodcast ➢ Insta: https://www.instagram.com/markbellspowerproject ➢ YouTube: https://www.youtube.com/markbellspowerproject FOLLOW Mark Bell ➢ Instagram: https://www.instagram.com/marksmellybell ➢https://www.tiktok.com/@marksmellybell ➢ Facebook: https://www.facebook.com/MarkBellSuperTraining ➢ Twitter: https://twitter.com/marksmellybell Follow Nsima Inyang ➢ Ropes and equipment : https://thestrongerhuman.store ➢ Community & Courses: https://www.skool.com/thestrongerhuman ➢ YouTube : https://www.youtube.com/c/NsimaInyang ➢ Instagram: https://www.instagram.com/nsimainyang/?hl=e #PowerProject #Podcast #MarkBell #FitnessPodcast #markbellspowerproject