Francis Kurkdjian Interview | Dior, Performance and Unforgettable Fragrance

I sat down with Francis Kurkdjian, Perfume Creation Director at Dior, to talk about what really makes a fragrance unforgettable. We covered everything from technique vs artistry, to why performance alone is not enough, and why there’s no such thing as the “perfect” fragrance. Dior J'adore Intense is now out and available here: https://mfh.fyi/158de4 There are some brilliant insights in here, especially around confidence, individuality, and how fragrance should actually make you feel. If you’re into fragrance, this is one of those conversations that shifts your perspective. __________________________________ Subscribe to the Man For Himself newsletter: https://manforhimself.com/man-for-himself-newsletter/ - Fragrance reviews, styling tips & more: https://ManForHimself.com - Follow for daily updates: Instagram | TikTok #Fragrance #Perfume #FrancisKurkdjian #Fragrance #MensFragrance #MensCologne #Dior #JadoreIntense #ManForHimself #RobinJames #Interview __________________________________ 00:00 Introduction 00:08 What makes a fragrance unforgettable? 01:19 Introducing Dior J'adore Intense 01:46 Rihanna as the Dior muse 03:06 Art vs. performance in fragrance 04:41 Francis' favourite fragrances 05:47 How to find the perfect fragrance 07:04 Indoor vs. outdoor fragrances ________________________________ 🔔 Subscribe: I’m Robin James. My Man For Himself YouTube channel is your go-to destination for fragrance and grooming. __________________________________ This video is not sponsored