What Will Happen to Marketing Teams in the Age of AI?

*Want our Full Stack AI Marketing Toolkit? Get it here: https://clickhubspot.com/kfb* Ep. 354 Are marketing teams about to shrink because of AI? Kieran dives into how AI is transforming marketing teams, the skills that will set you apart, and what the future of marketing roles looks like. Learn more about the shift from specialists to generalists powered by AI, the two types of marketers who will thrive in the AI era (creative storytellers and engineer-led problem solvers), and why—even as teams get smaller—marketing is about to become more important, more valuable, and more fun than ever. Mentions Reddit Marketing ⁠https://www.reddit.com/r/marketing/ Timestamps 00:00 AI Impact on Marketing Teams 04:16 Creativity Essential Amid AI Content Sludge 09:28 AI's Impact on Marketing Evolution 10:40 AI-Powered Marketing Evolution We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed 📲YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: https://twitter.com/matgpod 📲TikTok: https://www.tiktok.com/@matgpod 📲 Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! 📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: 📲Kipp Bodnar, https://twitter.com/kippbodnar 📲Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. About the Show Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.