This Video Proves AI Generated Images are Dying

*Get our AI content system that keeps your content human:* https://clickhubspot.com/hbr Ep. 391 Is 2026 the year of the AI backlash? Kieran Flanagan and Kipp Bodnar dive into what the growing resentment toward AI content means for marketers and how to stand out by embracing human creativity and expertise. Learn more about why authenticity is becoming the ultimate growth strategy, how brands like Equinox are flipping AI slop into standout campaigns, and the practical steps you need to succeed in a world overwhelmed by generic, automated content. Mentions Grok ⁠https://grok.com/ Equinox AI Ads ⁠https://www.instagram.com/p/DTIsY5tkrSB/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==⁠ Patagonia 2011 New York Times ad ⁠https://www.patagonia.com/stories/planet/activism/dont-buy-this-jacket-black-friday-and-the-new-york-times/story-18615.html Timestamps 00:00 AI Content Backlash 06:29 Authenticity Over AI in Creation 09:20 Authenticity in Marketing: Patagonia Example 10:40 AI Enhances, Doesn't Replace Thought 15:19 Intentional Learning Beats AI Host Links: 📲Kipp Bodnar, https://twitter.com/kippbodnar 📲Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. About the Show Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.