The New Marketing Playbook: Identity Over Algorithm

*Want our Vibe Marketing Playbook to resonate with your audience? Get it here: https://clickhubspot.com/bha* Ep. 355 Is the era of "who publishes the most content wins" over? Kipp, Kieran, and Alex Lieberman, co-founder of Morning Brew, dive into why marketers need to shift from churning out content to building a resonant brand identity that stands out in a crowded landscape. Learn more on why taste and speed—not just algorithms—will define marketing winners, the four moats shaping both software and content businesses, and how network effects and data are giving companies an unbeatable edge. Mentions Alex Lieberman ⁠https://www.linkedin.com/in/alex-lieberman Morning Brew ⁠https://www.morningbrew.com Zapier ⁠https://zapier.com OpenAI ⁠https://openai.com Claude ⁠https://claude.a We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed 📲YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: https://twitter.com/matgpod 📲TikTok: https://www.tiktok.com/@matgpod 📲 Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! 📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: 📲Kipp Bodnar, https://twitter.com/kippbodnar 📲Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. About the Show Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.