The Future of SEO After Google’s Ai Update

*Want the guide to implement AI Engine Optimization (AEO) to your content? Get it here:* https://clickhubspot.com/ybm Ep. 364 Learn more on how AI is making clicks and traditional web browsing obsolete, why AEO (AI Engine Optimization) is the next big battleground for brands, and what marketers must do to adapt their strategies to a world of conversational and agentic search. Mentions Google Chrome ⁠https://www.google.com/chrome ChatGPT ⁠https://chatgpt.com Gemini ⁠https://gemini.google.com/ Timestamps 00:00 AI Search Impact on Clicks 06:23 AEO vs SEO: New Channel Insights 08:45 Marketing for Agents vs. Humans Host Links: 📲Kipp Bodnar, https://twitter.com/kippbodnar 📲Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. About the Show Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.