The Brand NEW AI Marketing Strategy for 2025

*Want our free Loop Marketing Prompt Library (with 100 prompts)? Get it here:* https://clickhubspot.com/ern Ep. 362 Did you know that 58.5% of Google searches now end without a click? Kipp and Aja Frost, Sr. Director of Global Growth at HubSpot, dive into how AI has fundamentally changed the marketing landscape—and what you can do about it. Learn more on why old-school tactics like linear funnels and basic personalization are outdated, how “loop marketing” can future-proof your strategy, and which AI-powered tactics drive explosive growth when traffic and attention are harder than ever to capture. This episode was recorded at HubSpot’s Inbound 2025.  Mentions HubSpot Inbound ⁠https://www.inbound.com Aja Frost ⁠https://www.linkedin.com/in/ajafrost Claude ⁠https://claude.ai Perplexity ⁠https://www.perplexity.ai Breeze Assistant ⁠https://knowledge.hubspot.com/ai/use-breeze-assistant Gemini ⁠https://gemini.google.com Timestamps 00:00 Loop Marketing: A New Framework 05:04 The Essence of Personal Brand 07:39 Audience Feedback Through Cloud Data 09:59 Remarkability and Winning Strategies 14:09 Personalized Email Integration Launched 17:47 Evolving AEO Strategy: Niche Focus 21:35 Prioritize Brand Mentions Over Backlinks 24:10 Maximizing AI-Driven User Conversion 26:37 Experimental Pods for Rapid Learning 29:31 Market Excitement Host Links: 📲Kipp Bodnar, https://twitter.com/kippbodnar 📲Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. About the Show Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.