Stop Prompting: Build an AI "Design App" Instead (Demo)

*Want access to Lior Albeck's AI toolkit? Get it here:* https://clickhubspot.com/eb1adb Get our Newsletter https://marketingagainstthegrain.com/subscribe Shownotes If you’re not building systems for creative work, are you falling behind? Kipp and Lior Albeck (CEO and Co-Founder of Weavy) dive into how AI is radically changing creative marketing and why system-building is now essential to stay competitive. 0:00 - Why AI creative tools are frustrating 1:00 - The mindset shift: Systems over single assets 3:00 - Models improve fast — build for the future 4:00 - The problem with scattered AI tools 6:00 - Weave overview: Pricing & access 7:00 - DEMO: Node-based editor explained 9:00 - Running multiple AI models simultaneously 12:00 - Building brand-consistent image generation 15:00 - DEMO: Automated YouTube thumbnail A/B testing 20:00 - Creating reusable templates for your team 25:00 - Why AI makes specialists MORE valuable 28:00 - The "what vs. how" of creative work 30:00 - Live thumbnail test results 35:00 - You can't outsource creative intuition to AI 37:00 - Building an AI-native company: What worked 39:00 - Community-led growth strategies Ep. 397 Mentions Lior Albeck ⁠https://www.linkedin.com/in/lioralbeck Weavy ⁠https://www.weavy.ai Figma ⁠https://www.figma.com Zapier ⁠https://zapier.com Nano Banana ⁠https://gemini.google/overview/image-generation Host Links: 📲Kipp Bodnar, https://twitter.com/kippbodnar 📲Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. About the Show Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.