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Sora 2 Is INSANE! Did OpenAI Just Kill TikTok?

4.3K views· 94 likes· 23:30· Oct 2, 2025

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*Want to create AI Videos? Get the guide:* https://clickhubspot.com/ehv Ep. 367 Will Sora 2 make TikTok obsolete? Kipp and Kieran dive into the jaw-dropping launch of Sora 2—a next-gen AI video model that’s shaking up everything we know about content, virality, and social networks. Learn more on why Sora 2 could redefine online personas with its AI cloning and “cameo” feature, what happens when anyone can monetize their digital likeness, and how the tidal wave of AI-generated “slop” is forcing marketers and brands to rethink what it means to stand out online. Mentions Sora 2 ⁠https://openai.com/index/sora-2 Heygen ⁠https://www.heygen.com ElevenLabs ⁠https://elevenlabs.io Timestamps 00:00 AI Voice Cloning Onboarding 05:20 Cameo Feature: Stealing GPUs, Growing Up, Creativity 09:03 Sora 2's Consistent AI Video Magic 12:39 Sora 2: Birth of Meme Art 14:45 The Future Value in Zero-Marginal Cost 18:49 Creator Value and Audience Fatigue 22:36 Wild Show: Future Uncertain Host Links: 📲Kipp Bodnar, https://twitter.com/kippbodnar 📲Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. About the Show Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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