Prompting is Dead. Welcome to the Vibe Working Era.

*Get the guide for $100k AI jobs no one's talking about:* https://clickhubspot.com/obk Shownotes Claude's new Agent Teams, Opus 4.6, and 1 million token context window just turned AI from an answer engine into a digital workforce. Kieran explains the shift from Vibe Coding to Vibe Working — and why every marketer needs to become an AI manager, not an AI user. 0:00 - Intro 1:00 - Vibe Coding recap: What Andrej Karpathy started 2:00 - "What about the rest of us?" (marketers, analysts, consultants) 2:30 - Scott White (Anthropic Head of Product) quote 3:00 - SHIFT 1: Agent Teams explained 4:00 - Example: Competitive analysis with orchestrated agents 4:30 - Real story: 6-person agency's week-long pitch process 5:00 - How Claude Code transforms the pitch workflow 6:00 - "Manager of agents, not manager of people" 6:30 - Why I'm learning Claude Code as a marketer 7:00 - SHIFT 2: Claude in Excel & PowerPoint 8:00 - Demo: AI inside your everyday tools 8:30 - SHIFT 3: Opus 4.6 + 1 million token context window 11:00 - The bigger picture: Vibe Working explained 12:00 - You're not prompting anymore — you're managing AI teams 13:00 - "It's not an answer engine. It's a digital team." 13:15 - 3 Steps: #1 Think in outcomes, not tasks 14:00 - 3 Steps: #2 Learn Claude Code (it's not just for devs) 15:00 - 3 Steps: #3 Build repeatable workflows 16:00 - "Manage the agents or get replaced by them" Ep. 399 Mentions Anthropic ⁠https://www.anthropic.com Claude ⁠https://claude.ai Host Links: 📲Kipp Bodnar, https://twitter.com/kippbodnar 📲Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. About the Show Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.