Marketing is Broken - This is the Future of Conversions (Loop Framework)

*Want our NEW Loop Marketing Prompt Library? Get it here: https://clickhubspot.com/lop* Ep. 359 Did you know that 60% of Google searches now end without a single click? Kipp and Aja Frost, Sr. Director of Global Growth at HubSpot, dive into why traditional marketing is broken and what the future of conversions looks like in a world dominated by AI. Learn more about how AI is upending search and website traffic, why the future belongs to marketers who can personalize experiences at scale, and the brand new Loop Framework that will transform how you drive results in 2024 and beyond. Mentions Aja Frost ⁠https://www.linkedin.com/in/ajafrost HubSpot Loop Marketing ⁠https://www.hubspot.com/loop-marketing⁠ ChatGPT ⁠https://chatgpt.com Claude ⁠https://claude.ai Perplexity ⁠https://www.perplexity.ai Quora ⁠https://www.quora.com Reddit ⁠https://www.reddit.com Discord ⁠https://discord.com Timestamps 00:00 Decline in Website Traffic 03:38 Marketing Shift in the AI Era 08:33 Diversifying Channels Reduces Marketing Costs 10:20 Optimism in Marketing's Pain Phase 13:50 Express Your Brand Identity 19:40 Exploring New Branding Opportunities 22:00 Real-Time Insights with AI Integration 24:11 Future of Digital Marketing Insights Host Links: 📲Kipp Bodnar, https://twitter.com/kippbodnar 📲Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. About the Show Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.