I Tested Google’s Rebuilt Search: 3 Things to Fix This Week

*Audit your AI Search Visibility with our free resource:* https://clickhubspot.com/vk6c Google just made AI the default search experience for everyone. 93% of AI mode searches end without a single click to your website. Your keyword rankings dashboard? It's lying to you. In this episode, Kipp demos the new Google AI Mode live for a real B2B query, walks through the data on why traditional SEO metrics are now fundamentally misleading, and gives you three things to do tomorrow morning before your competitors catch on. This isn't a recap of Google I/O. This is what the announcement actually means for your business and what to do about it right now. 📌 WHAT WE COVER: → Google I/O's biggest Search announcement and what it means for marketers → Live demo: Google AI Mode for a real B2B sales query → Why the search box is now AI-first by default for everyone → 2.5 billion monthly users are now in AI mode → 93% of AI mode searches end without a click → Why consumers prefer the new experience → Only 17-36% overlap between organic rankings and AI citations → Branded search CTR jumps 18% when AI overviews appear → Cited sources get 35% more organic clicks and 91% more paid clicks → Mistake #1: Measuring traffic instead of citations and mentions → Mistake #2: Writing for crawlers instead of customers → Mistake #3: Running the old SEO skill set → The new AEO skill set: part PR, part product marketing, part data journalism → Action #1: Run a citation audit this week → Action #2: Kill the generic content calendar → Action #3: Assign someone to own AI visibility 🎙️ Host: Kipp Bodnar (CMO, HubSpot) ⏱️ CHAPTERS: 00:00 - Google just rebuilt the search box 01:00 - Demo: the new AI-first search experience 02:00 - 2.5 billion users and the 93% zero-click stat 03:00 - Why consumers actually prefer AI search 04:00 - What this means if you're a marketer 04:30 - LIVE DEMO: Google AI Mode for a B2B query 05:30 - No 10 blue links, custom comparison tables 06:30 - Follow-up questions and AI agents in search 07:00 - Why your SEO dashboard is lying to you 07:45 - Only 17-36% overlap between rankings and AI citations 08:30 - Traffic to publishers is falling (and not coming back) 09:00 - Branded search: 18% CTR boost in AI overviews 09:45 - Cited sources get 35% more organic clicks 10:30 - Mistake #1: Measuring traffic instead of citations 11:00 - Mistake #2: Writing for crawlers instead of customers 12:00 - Mistake #3: Running the old SEO skill set 13:00 - The new skills: PR + product marketing + data journalism 14:00 - Action #1: Run a citation audit tomorrow 15:00 - Action #2: Kill the content calendar 16:00 - Action #3: Put someone in charge of AI visibility 17:00 - The 90-day opportunity window 📺 Subscribe to Marketing Against the Grain for weekly marketing and AI strategy from HubSpot's leadership team. 🔗 RELATED EPISODES: → Everything You Need to Know About AEO in 2025 → How to Rank #1 in ChatGPT Results (AI SEO Strategy) → The Collapse of Organic Marketing, And What's Next → The 6 Pillars of Quality Content #GoogleSearch #GoogleIO #AISearch #AEO #SEO #ZeroClickSearch #AIMode #MarketingStrategy #AIMarketing #HubSpot #KippBodnar #DigitalMarketing #ContentStrategy #MarketingAgainstTheGrain #SearchEngineOptimization #AnswerEngineOptimization #GoogleAI #AIOverviews Host Links: 📲Kipp Bodnar, https://twitter.com/kippbodnar 📲Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. About the Show Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.