*Get our free $20K AI Transformation Consultant:* https://clickhubspot.com/gfm What if you could record yourself working for 2 minutes and have AI tell you exactly how to do your job better, faster, and smarter? That's what we built. Kipp spent 10+ hours and countless compute credits building an AI Transformation Skill — a single file you can upload to Claude, ChatGPT, Perplexity, or any LLM that analyzes how you work and gives you a detailed plan to transform it into an AI-first workflow. In this episode, we demo it live: a 2-minute screen recording transcript goes in, and a full transformation report comes out, with time savings estimates, tool recommendations, step-by-step AI workflows, and a before/after comparison of how you work today vs. how you should work tomorrow. We also built a Skill Architect — a meta-skill for building better skills — trained on the most popular skills from GitHub, HashiCorp, and top skill directories. Plus: the "high agency, low tolerance" framework that separates AI winners from everyone else. 🎁 FREE DOWNLOAD: AI Transformation Skill + Skill Architect → https://clickhubspot.com/gfm 📌 WHAT WE COVER: → The gap between AI's potential and actual adoption (Anthropic chart follow-up) → Live demo: 2-minute transcript → full AI transformation report → Task-level vs team-level vs department-level transformation → Before/after workflow comparison with time estimates → The Skill Architect: a meta-skill for building world-class skills → Why skills are limited to 500 lines (and how to maximize density) → 3-hour data analysis Loom → full infrastructure recommendations → "High agency, low tolerance" — the mindset framework for the AI era → Why behavioral change is harder than the technology → The easiest way to start: just record yourself working 🎙️ Hosts: Kieran Flanagan & Kipp Bodnar ⏱️ CHAPTERS: 00:00 — The Problem: AI Can Do So Much, But Nobody's Using It 01:00 — What We Built: The AI Transformation Skill 02:00 — How It Works: Upload a Transcript, Get a Transformation Plan 04:00 — Task vs Team vs Department Level Transformations 05:00 — Live Demo: 2-Minute Recording → Full AI Report 07:00 — Before & After: Manual Workflow vs AI-Assisted Workflow 08:00 — Rich's 3-Hour Data Analysis Loom (Full Breakdown) 10:00 — "That Report Is Overwhelming" — When Is Detail Too Much? 11:00 — Teams Don't Even Know How Their Own Work Happens 12:00 — The Skill Architect: A Meta-Skill for Building Skills 13:00 — 500-Line Limit: How to Pack Maximum Density into a Skill 14:00 — Skill Families: When One Skill Isn't Enough 15:00 — Behavioral Change Is Harder Than Technology 16:00 — New Capabilities vs Old Habits: Where AI Adoption Actually Works 17:00 — "High Agency, Low Tolerance" — The Framework for AI Winners 18:00 — Free Download + Wrap Up 📺 Subscribe to Marketing Against the Grain for weekly deep dives into AI, marketing, and growth. #AITransformation #AISkills #ClaudeCode #AIWorkflow #MarketingAgainstTheGrain #KieranFlanagan #KippBodnar #AIforBusiness #SkillBuilder #AIProductivity #AIAdoption #VibeMarketing #AIFirstWorkflow #HighAgency Host Links: 📲Kipp Bodnar, https://twitter.com/kippbodnar 📲Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. About the Show Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

I Tested Google’s Rebuilt Search: 3 Things to Fix This Week
3.0K views

He Gets 350 Million Views a Week. Here's How.
892 views

Voice AI Just Became a Marketing Channel
2.1K views

I Built A Second Brain With Codex in 15 Minutes (Matt Wolfe)
16.3K views

How To Get Your Website Recommended by ChatGPT
1.4K views

AI content all sounds the same. Here's a Claude Code skill to fix it.
2.4K views