He Gets 350 Million Views a Week. Here's How.

*Steal our strategy to create better campaigns:* https://clickhubspot.com/up3h Are Dhar Mann videos more therapeutic than talking to friends, family, or even a therapist? Kipp, Kieran, and guest Dhar Mann (founder of Dhar Mann Studios), dive into how brands can unlock explosive growth and deep audience connection. Learn more about what it takes to move hearts and communities through storytelling, how to balance emotional connection versus gaming the platform algorithm, and the step-by-step HEART framework that transforms content into impact. Mentions Dhar Mann's Podcast https://www.youtube.com/channel/UCR9M5Nh-CftZxJZqfcNnIYw/featured Dhar Mann ⁠https://www.youtube.com/@DharMann Adobe Premiere ⁠https://www.adobe.com/products/premiere.html⁠ Loop: Outlearn. Outmarket. Outgrow ⁠https://a.co/d/0bliMe9t 📌 WHAT WE COVER: → How Dhar went from 350 views to 350 million views per week → Why "show, don't tell" was the breakthrough that changed everything → The NFL Chief Kindness Officer campaign (100M+ views, 10.4x brand lift) → Why packaging is 80% of the effort and how to get it right → The HEART framework: 5 steps to building a creator business → How Dhar Mann Studios produces content in 7-21 days vs. 18-24 months for traditional media → Why brands are shifting from spectacle to emotional connection → Adobe Creator Training Camp: the ultimate marketing cheat code → Why YouTube long-form builds deeper community than short-form → The diversified business: Samsung TV, Fox deal, podcast launch, and beyond 🎙️ Hosts: Kipp Bodnar, Kieran Flanagan Guest: Dhar Mann, Founder & CEO of Dhar Mann Studios ⏱️ CHAPTERS: 00:00 — Dhar Mann's origin story: $600 to 350M views/week 03:00 — The eureka moment: from talking to camera to live action filmmaking 05:00 — "Don't tell them, show them" and finding the winning format 08:00 — Why emotion beats production quality every time 09:00 — Building community vs. building audience 10:00 — NFL Chief Kindness Officer: how one call changed everything 12:00 — The campaign results: 100M views, 10.4x brand lift 13:00 — Algorithm vs. authenticity: the tension every creator faces 15:00 — Letting your audience greenlight your content 16:00 — 21-day production cycle vs. Hollywood's 18-24 months 17:00 — When the algorithm wants rage bait and you say no 20:00 — Staying true to mission when brands want spectacle 21:00 — Brand partnerships 10x in Q1 after years of patience 22:00 — Kipp & Kieran's book Loop and the creator brand halo effect 24:00 — Adobe Creator Training Camp activation 28:00 — 24 signatures to approve one creator deal: why brands move too slow 29:00 — The HEART framework: Honor, Earn, Architect, Reach, Turn 31:00 — Core beats of a successful YouTube video 33:00 — Why packaging is 80% of the work (and what that really means) 35:00 — Accelerated story structure: start with the climax 36:00 — Building a real business on YouTube (not just fame) 38:00 — Revenue diversification: Samsung, Fox, podcast, brand deals 40:00 — Final advice: don't just hire influencers, build creator infrastructure 📺 Subscribe to Marketing Against the Grain for weekly episodes on marketing, AI, and growth strategy. #DharMann #YouTubeStrategy #CreatorEconomy #ContentCreator #BrandPartnerships #MarketingStrategy #Storytelling #YouTubeGrowth #ContentMarketing #MarketingAgainstTheGrain #KippBodnar #KieranFlanagan #HubSpot #CreatorBusiness #NFLMarketing We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed 📲YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: https://twitter.com/matgpod 📲TikTok: https://www.tiktok.com/@matgpod 📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: 📲Kipp Bodnar, https://twitter.com/kippbodnar 📲Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. About the Show Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.