*Get our list of 60+ Claude hacks with prompts:* https://clickhubspot.com/fde Ep. 382 The Opus 4.5 model is “mind blowing”. Kieran dives into how the latest advances in AI are transforming the marketing playbook, showing you real-world use cases you can implement today. Learn more on using Claude Opus 4.5 to create interactive customer personas, building dynamic dashboards to analyze campaign performance (and make smarter budget decisions), and remixing content into multiple formats with powerful new AI tools. Mentions Opus 4.5 https://www.anthropic.com/news/claude-opus-4-5 Gemini 3 https://aistudio.google.com/models/gemini-3 Veo 3.1 https://aistudio.google.com/models/veo-3 Sora https://openai.com/sora Nano Banana Pro https://deepmind.google/models/gemini-image/pro Timestamps 00:00 Exploring Claude's Opus 4.5 Use Cases 03:40 Building Customer Personas Simplified 07:29 AI-Powered Persona Marketing Tool 13:05 Interactive Budget Optimization Dashboard 13:51 AI for Content Remixing 17:46 Gemini 3 & Opus Tools Host Links: 📲Kipp Bodnar, https://twitter.com/kippbodnar 📲Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. About the Show Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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