Claude Code: Landing Page to Lead Magnet in 50 Minutes

*Get the Claude Code guide (12 prompts + 4 workflows):* https://clickhubspot.com/ojc Claude Code is the most powerful AI tool most marketers have never tried. In this episode, we brought on James from The Boring Marketer https://x.com/boringmarketer to show us exactly how to use Claude Code for marketing — from installing it to building an entire lead generation campaign live on the show. James walks through everything: installing Claude Code, setting up skills (reusable AI instruction manuals), using the orchestrator skill to run full marketing workflows, competitor research with Fire Crawl MCP, positioning analysis, direct response copywriting, lead magnet creation, and landing page deployment — all from a terminal, all without writing a single line of code yourself. Whether you're a seasoned marketer looking to 10x your output or a complete beginner wondering what Claude Code even is, this is the episode to start with. ⏱️ CHAPTERS: 00:00 — Intro: The Most Requested Claude Code Episode 01:00 — Meet James (The Boring Marketer) 02:00 — Claude Code vs Regular Claude: What's the Difference? 04:00 — Why Claude Code Is a Game Changer for Non-Technical Marketers 07:00 — First Project: Build & Deploy a Landing Page 09:00 — Live Demo: Opening the Terminal for the First Time 11:00 — What Are Skills? (AI Instruction Manuals Explained) 13:00 — How to Install Claude Code (Beginner Walkthrough) 15:00 — Finding & Installing Skills from GitHub 16:00 — The Orchestrator Skill: Your AI Marketing Manager 18:00 — Slash Commands & Automatic Skill Routing 20:00 — CLAUDE.md File: Teaching AI How to Work With You 21:00 — Building a Self-Improving AI System 23:00 — Free Direct Response Copywriting Skill (100 Years of Copy Wisdom) 25:00 — Live Build: Lead Gen Campaign from a Single Prompt 27:00 — Competitor Research with Fire Crawl MCP (Automatic Web Scraping) 28:00 — Developing a Systems Mindset for AI Marketing 30:00 — AI as the Connector Between Your Tools 31:00 — Finding White Space: The Positioning Angle Skill 33:00 — Why Claude Code Is Addictive 35:00 — The Debugging Mindset: Think Like an Engineer 36:00 — Brand Context Folders & Persistent AI Memory 37:00 — Finding the Gap: AI-Powered Market Analysis 39:00 — Running Multiple Agents in Parallel 41:00 — Using Codex as a Fresh Debugging Perspective 42:00 — Lead Magnets, Free Tools & SEO Optimization 45:00 — Recap: Full Marketing Campaign Built Live in One Episode 46:00 — Where to Find James & Free Resources 🎁 RESOURCES from James (The Boring Marketer): → Claude Code Marketing training: https://www.thevibemarketer.com/skills → The Boring Marketer community: https://www.thevibemarketer.com/community →Get the Claude Code guide + Free Skill (12 prompts + 4 workflows): https://clickhubspot.com/ojc 📌 WHAT WE COVER: → What is Claude Code and why should marketers care? → Claude Code vs regular Claude — when to use each → How to install Claude Code (step-by-step for beginners) → What are Skills? How to find, install, and use them → The Orchestrator Skill: your AI marketing project manager → CLAUDE.md file: building persistent AI memory → Live build: competitor research → positioning → copy → lead magnet → email sequence → Direct response copywriting skill (100 years of copywriting encoded in AI) → Using Fire Crawl MCP for automated competitor scraping → Running multiple AI agents in parallel → The debugging mindset non-technical people need → SEO, free tools, and lead magnets with Claude Code → Why "taste" and systems thinking still matter 🎙️ Hosts: Kieran Flanagan & Kipp Bodnar 🎤 Guest: James — The Boring Marketer (@BoringMarketer on X) 📺 Subscribe to Marketing Against the Grain for weekly deep dives into AI, marketing, and growth. #ClaudeCode #ClaudeCodeTutorial #ClaudeCodeMarketing #VibeMarketing #AIMarketing #ClaudeCodeSkills #BoringMarketer #MarketingAgainstTheGrain #AIforMarketers #ClaudeCodeDemo #AICopywriting #AILeadGeneration #MarketingAutomation #ClaudeCodeBeginners Host Links: 📲Kipp Bodnar, https://twitter.com/kippbodnar 📲Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. About the Show Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.