*Want Rory's system to turn one brief into 100+ assets with AI? Get it here:* https://clickhubspot.com/kmc Ep 368 Ever wonder how you can use AI to reduce the amount of money you’re spending on ads to acquire more customers? Kipp and Kieran dive into how to leverage AI to scale creative asset production and transform your marketing workflow with expert insights from AI creative mastermind Rory Flynn. Learn more on building prompt formulas for high-quality imagery and video, deploying node-based tools like Weavy to automate and batch-create assets, and reverse engineering creative building blocks to make every marketer self-sufficient in the age of AI. Mentions: Rory Flynn https://www.linkedin.com/in/rory-flynn-ai Midjourney https://www.midjourney.com Weavy https://www.weavy.ai Claude https://www.claude.ai Timestamps: 00:00 Camera and Lens Impact on Aesthetics 03:40 Efficient Visual Image Structuring 07:00 AI Prompt Formula Simplified 11:24 Prompt Learning vs. Traditional Skills 15:06 Streamlining Fast Fashion Photography Process 18:21 Clothing Description System Prompt 19:48 Weave: LLM Integration Explained 22:59 Creative-Technical Process Insights 29:20 Streamlined Image Prompt Processing 30:02 Automated Visual Brand Profiling 35:01 Empower Teams with Image Tools 36:40 AI's Role in Work Evolution 41:06 Building with Imagery & Tools Host Links: 📲Kipp Bodnar, https://twitter.com/kippbodnar 📲Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. About the Show Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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