AI Just Broke Marketing (And What You Need to Do Now)

*Get our 10 Prompts to Fix What AI Broke:* https://clickhubspot.com/wqd Did you know that more than 74% of the new web pages online today contain some form of AI-generated content? Recorded at GROW Europe 2025, Kipp and Kieran dive into how AI is fundamentally disrupting marketing, shifting it from the era of volume to the era of value. Learn more on why trust is moving from brands to individuals and creators, the seismic changes in search and the rise of AI-first answer engines, and how granular data and AI-powered personalization are reshaping paid advertising and email prospecting. Mentions GROW Europe ⁠https://www.hubspot.com/grow-2025 Perplexity ⁠https://www.perplexity.ai Claude ⁠https://claude.ai Reddit ⁠https://www.reddit.com My First Million ⁠https://www.youtube.com/@MyFirstMillionPod XFunnel ⁠https://www.xfunnel.ai Sora 2 ⁠https://openai.com/index/sora-2 Timestamps 00:00 AI's Impact on Marketing 04:29 Shift Toward Individual Content 07:17 Diversify Your Content Strategy 11:43 AI Search Dominance Predictions 15:28 Boosting AI Visibility Strategies 17:45 AI for Ideal Customer Insights 22:10 Google AI Ad Tool Advances 24:38 AI-Driven Granular Marketing Evolution 26:41 AI Transforming Email Engagement 31:24 Modular Prompt Engineering Strategy 34:30 AI-Driven Sales Acceleration 36:51 Short Form Video Drives B2B 40:44 AI, Taste, Marketing Strategy Host Links: 📲Kipp Bodnar, https://twitter.com/kippbodnar 📲Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. About the Show Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.