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2.8K views· 74 likes· 35:34· Sep 2, 2025

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⁠Want our complete app-building guide + $25 Lovable credit? Get it here: https://clickhubspot.com/vhb Ep. 358 10% of all new sites on the internet in June were built with Lovable Kieran dives into Lovable, the fastest-growing app in Europe, with its co-founder Anton Osika. Learn more about the implications for marketers and founders, how distribution and audience-building are evolving, and how to adapt your team and mindset to thrive in the era of AI-generated software. Mentions Anton Osika ⁠https://www.linkedin.com/in/antonosika Lovable ⁠https://lovable.dev/⁠ Eoghan McCabe ⁠https://www.linkedin.com/in/eoghanmccabe Y Combinator ⁠https://www.ycombinator.com Timestamps 00:00 Building with GPT: A Creative Frontier 03:14 Empowering Non-Coders with AI 09:20 Explosion of Lovable Software Tools 13:13 AI Enhancing Software and Creativity 16:28 Prototyping vs. Scalable Products 19:33 Expanding Product Marketing Excellence 23:20 Lovable's Cost-Saving Marketing Tool 25:22 Customized ROI Calculators Revolution 27:58 AI Transforming Marketing Roles 31:45 Granular Marketing Integration Insights 34:25 Celebrating Curiosity and Proactivity Host Links: 📲Kipp Bodnar, https://twitter.com/kippbodnar 📲Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. About the Show Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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