2 ChatGPT Atlas Use Cases Every Marketer Must Try

*Get the 10 Marketing Research Prompts for Atlas:* https://clickhubspot.com/ebp Ep. 373 Is Atlas the Chrome killer? Not so fast. Kipp and Kieran dive into OpenAI’s latest launch—the ChatGPT Atlas web browser—and explore how it stacks up against Google Chrome and Perplexity’s Comet browser. Learn more on how AI agents can take over your browser to automate tasks, why bringing memory online could fundamentally change your web experience, and the real-world marketing hacks you can pull off with agentic browsers right now. Mentions Atlas https://chatgpt.com/atlas/ Timestamps 00:00 ChatGPT Atlas: Chrome Killer? 04:39 Context-Aware Agent Example 08:31 Chat vs Manual Actions 10:05 AI-Powered Customer Simulation 14:51 ChatGPT Enhances Web with Memory 15:43 AI Tools: Google Vs. Competitors Host Links: 📲Kipp Bodnar, https://twitter.com/kippbodnar 📲Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. About the Show Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.