The FUTURE of Cycling has arrived! + Kita gets the ICK!

This week we're talking about the future of cycling, from high street brands making cycling kit to fully digitally integrated handlebars. Is this what the future of cycling looks like? _____ 0:00 - Intro 2:29 - Can high street brands make good cycling kit? 9:26 - The last ride 17:19 - Kita's hot take 21:47 - Is this the future of cycling handlebars? 31:37 - Bike of the week 38:21 - Guess the bike - HARD MODE 43:48 - Cyclist of the week _____ Support me directly: https://www.patreon.com/cw/LukeMichaelJames Find me: IG: https://www.instagram.com/lukemichaeljames Strava: https://www.strava.com/athletes/lukemichaeljames Music by ARTLIST. Thanks to my SPONSORS: Colnago UK Lightweight MAAP Ceramicspeed MNSTRY Nutrition Hutchinson Tires Elite Cycling Lake Tons Bike Bunker Storage