This week we're talking about the future of cycling, from high street brands making cycling kit to fully digitally integrated handlebars. Is this what the future of cycling looks like? _____ 0:00 - Intro 2:29 - Can high street brands make good cycling kit? 9:26 - The last ride 17:19 - Kita's hot take 21:47 - Is this the future of cycling handlebars? 31:37 - Bike of the week 38:21 - Guess the bike - HARD MODE 43:48 - Cyclist of the week _____ Support me directly: https://www.patreon.com/cw/LukeMichaelJames Find me: IG: https://www.instagram.com/lukemichaeljames Strava: https://www.strava.com/athletes/lukemichaeljames Music by ARTLIST. Thanks to my SPONSORS: Colnago UK Lightweight MAAP Ceramicspeed MNSTRY Nutrition Hutchinson Tires Elite Cycling Lake Tons Bike Bunker Storage