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The Follow Up's Website
Nic built The Follow Up as a sales newsletter that actually talks like a sales friend—not a manager—and that tone is a big part of why it works. If you want a real-world example of mixing evergreen sales strategy with entertaining stories (and then monetizing with sponsors), this is a great reference point.
Pros
- +Clear niche: B2B sales with practical, evergreen tactics
- +Strong voice and positioning (not generic LinkedIn cringe)
- +Proven growth playbook using ads, partnerships, and distribution
Cons
- -Best fit if you’re in sales; less relevant for general business readers
- -Growth tactics like paid ads require budget and testing
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The Follow Up's Website
Available on Jointhefollowup
External purchase
Highlights
- +Clear niche: B2B sales with practical, evergreen tactics
- +Strong voice and positioning (not generic LinkedIn cringe)
- +Proven growth playbook using ads, partnerships, and distribution
Recommended by
Louis Shulman