Don't Plateau! Keep Increasing Your Podcast Audience

How do you keep increasing your podcast audience on the regular? This session will give you tips, ideas, and insider knowledge from some of the largest podcast brands in the space on how to effectively grow your downloads and listenership. From social to organic and paid marketing, our panelists Chris Krimitsos, CEO of Podfest Expo and Hala Taha, creator and CEO of YAP Media will join Bryan Green to highlight strategies they have used to grow both new podcasts with no downloads, up through breaking free from the “download plateau” with larger, more established podcasts. =============== CHAPTERS =============== 00:00 Intro 00:44 What Do You Do When You Reach A Podcast Growth Plateau? 02:22 Roundtable Introduction: Chris Krimitsos CEO of PodFest & Hala Taha CEO of YAP Media 06:20 Deciding when to spend money to fight "The Podcast Growth Plateau" 07:02 Use Your Time Wisely: 50% Marketing and 50% Podcast Production 08:53 Close The Loop: Engage Your Social Audience With Your Podcast Content 09:59 Give Your Audience What They Want: Using Podcast Stats to Drive Episode Research 11:53 Hala's ROI Model When Calculating How Much to Spend on Podcast Advertising 13:36 Exhaust All Opportunities: Hala's "Trade Audiences" Method 17:15 Chris's Journey to Podcast Monetization 21:25 Do You Have The Confidence To Invest In Yourself? 24:36 The Pandemic's Effect on Ad Dollars For Your Podcast 26:19 Other Business Models Besides Podcast Sponsorship 27:45 Is Great Content Enough To Break Through The Noise? 30:53 Retaining Listeners Is Just As Important As Growing Your Show 31:27 How Do you Grow A Podcast When Your Niche Audience Is Small? 33:46 Hala's Foundational Principles For Podcast Audiences 35:28 Impression Swaps 37:09 How To Measure The Efficacy Of Podcast Marketing Campaigns 39:34 The Goal Should Be Subscribers Retained. Not Just An Increase In Download Numbers 42:17 Where To Look To See Subscribers Retained 44:36 The Most Important Stat After A Marketing Campaign Has Ended 45:12 What is "Burn Off"? 47:00 How Hala Evaluates Retention During Media Buys 48:47 Podcast Growth Plateaus Mean You Put Your Foot on The Gas! ============================ Featuring: ============================ 📍Bryan Green- Director of Audience Development @ AdvertiseCast / Creator & Host of The Commercial Break →ROI Worksheet ...https://docs.google.com/spreadsheets/d/1WwJeiyIeceLNCvqCdlDaReSraoSWguV8EKjS8fZTjW4/edit?usp=sharing →Website.....https://www.tcbpodcast.com/ →IG...............https://www.instagram.com/bryanwgreen/ 📍Chris Krimitsos- CEO of Podfest Expo →Website......https://podfestexpo.com/ →IG................ https://instagram.com/chriskrimitsos →LinkedIn..... https://www.linkedin.com/in/chriskrimitsos →Twitter........https://twitter.com/chriskrimitsos →Facebook...https://www.facebook.com/chriskrimitsos 📍Hala Taha- CEO & Creator of YAP Media Network →Website......https://www.youngandprofiting.com/ →IG................https://www.instagram.com/yapwithhala →LinkedIn.....https://www.linkedin.com/in/htaha →YouTube.....https://bit.ly/3ChA3oY →Podcast......https://podcasts.apple.com/us/podcast/young-and-profiting/id1368888880 📍Links Mentioned during video →Womens Meditation Network............https://womensmeditationnetwork.com/ →Libsyn Podcast Statistics VIdeo........https://www.youtube.com/watch?v=kQm7sXCRpLs →Add Your podcast to Advertisecast...https://www.advertisecast.com/monetize-your-podcast →Affiliate Opportunities on Libsyn........https://libsyn.com/affiliate/?locale=en-us More Libsyn Resources --------------------------------- 🆘 For help: https://libsyn.com/support/ 🎧 The Feed: The Official Libsyn Podcast: https://thefeed.libsyn.com/site/ 𝕏 X: https://twitter.com/libsyn 📘 Facebook: https://www.facebook.com/libsyn 💼 LinkedIn: https://www.linkedin.com/company/libsyn/ 🧵 Threads: https://threads.net/libsyn 📷 Instagram: https://www.instagram.com/libsyn/ 📓 FREE How To Start A Podcast Guide!: https://libsyn.com/how-to-start-a-podcast/?locale=en-us https://libsyn.com/how-to-start-a-podcast/?locale=en-us ⌨️ Blog: https://libsyn.com/blog/ 🌟 Start your podcast with Libsyn — use code READY2START for up to 2 months free! -https://signup.libsyn.com/?utm_campaign=4607793-LH_MRK_25_YouTube&utm_source=youtube&utm_medium=channel 🎙️ ABOUT LIBSYN 🎙️ Libsyn is the leading podcast hosting platform that empowers creators to produce, distribute, and monetize their content with ease. #libsyn #bryangreen #growingyourpodcasting #podcastaudience #plateau