The Traffic Advice Everyone Gives (That Barely Works)

Get to your first $1,000 a month here: https://www.lanesebring.com/supersimple Get a 30 Day FREE Kajabi trial plus my bonuses here https://www.lanesebring.com/kajabi Most online businesses fail for one simple reason: They rely on traffic they don’t control. In this video, I break down the real state of traffic in 2026 and answer a question every course creator and online entrepreneur is asking: 👉 Is predictable traffic even possible anymore? Using insights from Olly Richards’ report on rescuing a dying course business, I walk through the three traffic multipliers smart businesses are using right now: • Newsletter sponsorships • Strategic partnerships & JVs • Paid advertising (and why it usually fails) We talk about: Why paid ads amplify broken funnels Why organic traffic still converts better than anything else The difference between cold traffic and earned trust How creators are quietly buying their way into high-trust inboxes Why most course businesses are NOT built for ads I also share my personal experience experimenting with paid traffic—and why I’ve always prioritized organic reach, email lists, and warm audiences first. If you’re tired of chasing algorithms and want a business model built on control, trust, and long-term stability, this one’s for you. *************************** MUSIC IN MY VIDEOS: I get my rad tunes from Epidemic Sound: Grab your 30-day free trial of Epidemic Sound here: https://www.epidemicsound.com/referral/c42vqq ******************************* FOLLOW ME: Instagram: https://www.instagram.com/lanesebring/ Website: https://www.lanesebring.com/ ******************************* The music in this video is licensed through Epidemic Sound. **This description contains affiliate links as part of the Amazon Associates Program and/or other affiliate partnerships which means if you click through and make a purchase I get a small commission. I only recommend products I love!**