Running a Business While Raising Kids: The Unfiltered Truth

Most business advice wasn't made for parents — and it shows. In this honest and relatable conversation, Krystal Proffitt and Joe Casabona talk about what it really looks like to build a creator business while raising kids — from nap-time workflows to how advice from big-name entrepreneurs (who don't have children) just doesn’t apply. We dig into: 👉 Why we’ve struggled to relate to creators like Amy Porterfield and Marie Forleo (even though we respect them!) 👉 The myth of “perfect systems” when kids are involved 👉 Why finding creators with lives that look like yours matters more than ever 👉 The parenting pivot that changed everything — and how we’re adjusting 👉 What creators actually need when they’re deep in the trenches of parenting and business Whether you're a parent trying to stay consistent, or you're wondering how your business should evolve with your family, this episode will help you feel seen — and give you real, practical ideas for building a life-first business that works for you. 📌 Mentioned in this episode: — Joe Casabona’s pivot as a solopreneur and dad — Krystal’s reflections on parent-first business building — The Marie Kondo quote that hit us both like a truck — The truth about creators who don’t want to be present parents (and why that’s OK too) 🎧 More from this episode: This is part of a deeper conversation on systems, pivots, and the real-life messiness of being a creative entrepreneur who’s also raising small humans. If you're in the same season, or one day plan to be — this one's for you. 👇 Leave a comment below and tell us: What parenting + business lesson are you learning right now?