Redefining Success: A Recovering Perfectionist’s Journey to Fulfillment

What happens when you hit $2 million… and realize you’re completely unfulfilled? In this inspiring conversation from Craft + Commerce 2025, coach and entrepreneur Hannah Soto opens up about her journey from running a multimillion-dollar production company to selling it all and pursuing a new life of purpose, presence, and freedom. We talk about: *Why fear drives comfort—and how to challenge it *What it means to live with love, curiosity, and emotional sobriety *The 550-mile pilgrimage that changed Hannah’s life *Navigating perfectionism, people-pleasing, and success on your own terms *How to build a meaningful personal brand after corporate success 🎧 Plus: Hannah’s dream guest, her next big adventure, and the power of showing up and asking. 🔗 Connect with Hannah: @HelloHannahSoto on Instagram 📍 Recorded live at Craft + Commerce 2025 by Kit 🎙 Host: Krystal Proffitt | The Proffitt Podcast Subscribe and follow for more real conversations with content creators, coaches, and founders building their life and business with purpose.