Is affiliate marketing legit? Expert Tips from Laura Sprinkle

Do you think affiliate marketing is only for big names like Amy Porterfield or Marie Forleo? Think again. In this conversation from Craft + Commerce 2025, Krystal chats with Laura Sprinkle—affiliate strategist and founder of Rootabl—about how any creator can grow their brand and business through strategic affiliate marketing. Whether you’re just starting out with a course or dreaming of a future SaaS tool, this episode is packed with wisdom. What You’ll Learn: -How Laura got started in affiliate marketing (with 200+ strategy calls!) -Why don’t you need a big audience to run an affiliate program -The difference between keystone and pollinator affiliates -What most creators get wrong about affiliate relationships -How Rootabl was born—and what it means for affiliate tech -Krystal’s take on when and why she says “yes” to promoting Plus, hear rapid-fire insights from Laura on perfectionism, content creation advice, and dream podcast guests! 📌 Mentioned: https://rootabl.com/ Laura on Instagram: @imlaurasprinkle The Proffitt Podcast:https://krystalproffitt.com/podcast 👋 Drop a comment: Are you using affiliate marketing in your business yet? What’s been your biggest struggle or success?