How to Use Podcast Interviews for Business Growth

Think podcast interviews are just good content? Think again. In this episode, Lisa Cooper Ellison shares how she’s used over 65 podcast interviews to grow multiple areas of her business. From content creation and audience research to teaching webinars and landing speaking gigs, Lisa explains how interviews have become a strategic asset—not just a marketing tool. Whether you're just starting your show or looking for ways to repurpose your episodes, you'll walk away with fresh ideas for turning interviews into real business results. 🎙 What You’ll Learn: – How podcast interviews double as market research – Using guest content to shape offers and identify pain points – How to repurpose interviews into teaching material and webinars – A smart strategy for pre-event prep (and saving time!) – Why your guests may also be your ideal clients 🎧 Listen to Lisa’s podcast Writing Your Resilience: https://lisacooperellison.com/writing-your-resilience-podcast/ 🌐 Learn more about Lisa: https://lisacooperellison.com Lisa's Free Writing Course: https://lisacooperellison.com/free-your-writing-voice-find-your-motivation/ 📣 Subscribe for more podcasting and business growth strategies!