How to Pivot from B2B to Personal Brand

What do you do after building a multimillion-dollar production company for Fortune 10 brands… and realizing it’s no longer fulfilling? In this honest and inspiring conversation, Hannah Soto shares how she made the pivot from high-level B2B production to starting over — this time, with herself as the brand. We explore what it looks like to walk away from something “successful” in search of something meaningful. 🎙 What you’ll learn: How to build a personal brand after years of corporate or agency work Why she left behind a thriving business to pursue coaching What it takes to reinvent your identity as a creator How she’s building a coaching cohort while traveling the world The emotional side of letting go of what no longer serves you 📍 Recorded at Craft + Commerce 2025 📱 Connect with Hannah: @HelloHannahSoto 🎧 Host: Krystal Proffitt 👉 Subscribe for more real conversations with creators, founders, and purpose-driven entrepreneurs.