Do You Need Both: Business Model & Customer Journey?

Not sure whether to start with your Business Model Canvas or map your Customer Journey? In this video, Krystal Proffitt breaks down the difference between these two foundational tools—and when to use each in your business journey. Whether you're just starting out or refining your strategy, this will help you make intentional decisions that actually move your business forward. 💡 What You’ll Learn: – Which comes first: Business Model Canvas or Customer Journey? – The internal (BMC) vs. external (CJM) focus – How to use both tools together for clarity and growth – A practical way to use ChatGPT to help fill in your canvas – Why your strategy should evolve over time 🎁 Grab both FREE downloads here: https://krystalproffitt.com/strategy 🧠 Tip: You can upload your BMC into ChatGPT and let it ask you the right questions!