What Is SMS Marketing? FAQs & 2026 Tutorial

Wondering what SMS marketing is and how it works? In this video, we explain the fundamentals of SMS marketing and how businesses use text messaging to reach customers with timely, personalized messages. SMS marketing allows brands to send promotions, updates, reminders, and other important communications directly to customers through text messages. Because SMS messages have extremely high open rates, they can be one of the most effective channels for engaging customers and driving conversions. Whether you're new to SMS marketing or exploring ways to add text messaging to your marketing strategy, this video covers the key concepts you need to get started. Want to learn how SMS marketing works and how to get started? Explore these guides and product info page from Klaviyo: What is SMS marketing? Definition, examples, and guide https://www.klaviyo.com/products/sms-marketing/what-is-sms-marketing SMS marketing best practices: How to drive revenue with text https://www.klaviyo.com/products/sms-marketing/best-practices SMS marketing platform: Send business SMS & bulk SMS https://www.klaviyo.com/products/sms-marketing What you’ll learn: - What SMS marketing is and why businesses use it - How SMS marketing works for communicating with customers - The types of messages brands send using SMS marketing - Why SMS can be a powerful channel for engagement and conversions ⏱️ Timestamps: 00:00 Introduction to SMS marketing 00:22 What SMS marketing is 00:56 Why businesses use SMS marketing 01:31 Types of SMS marketing messages 02:05 How SMS marketing helps businesses engage customers Got questions or suggestions for future videos? Drop a comment below—we’d love to hear from you! ABOUT KLAVIYO: Klaviyo (NYSE: KVYO) is the only CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster. Create your free account today: https://www.klaviyo.com/sign-up 💡 Don't forget to subscribe and follow us: Twitter: https://twitter.com/klaviyo LinkedIn: https://www.linkedin.com/company/klaviyo/ Facebook: https://www.facebook.com/Klaviyo/ Instagram: https://www.instagram.com/klaviyo/