What is a Segment in Klaviyo? Learn the Basics!

What is a Segment in Klaviyo? Learn the Basics! In this video, you'll discover the power of segmentation in Klaviyo and how it can enhance your marketing strategy. Take our introductory course on segments from Klaviyo Academy now: https://academy.klaviyo.com/en-us/courses/getting-started-with-segments This video will cover: - The definition of segments and their importance in targeted marketing. - How segments consist of groups of people with shared characteristics or behaviors. - The dynamic nature of segments in Klaviyo, allowing them to automatically adjust based on user actions. - An example from Bola's Baked Goods, highlighting their use of an engaged segment to effectively reach active subscribers. - The benefits of targeting engaged audiences to maximize marketing spend and increase conversion rates. Timestamps: 00:00 Intro 00:20 What is a segment 00:46 How segments work 01:05 Example Drop a comment below if you've got any questions, feedback or videos you'd like to see in the future! We'd love to hear from you. Learn more with our introductory course on segments from Klaviyo Academy: https://academy.klaviyo.com/en-us/courses/getting-started-with-segments ABOUT KLAVIYO Klaviyo is a unified customer platform for email, SMS, and more. Unilever, Bonobos, and more than 90K other brands use Klaviyo to acquire, engage, and retain customers—and grow on their own terms. Create your free Klaviyo account today: https://klaviyogrowth.com/3ItOpFW FOLLOW US ON SOCIAL Twitter: https://twitter.com/klaviyo Linkedin: https://www.linkedin.com/company/klaviyo/ Facebook: https://www.facebook.com/Klaviyo/ Instagram: https://www.instagram.com/klaviyo/ #Klaviyo #segmentation #targetedmarketing #emailmarketing #ecommerce #growthhacking