Send Targeted Email Campaigns: Step-by-Step Audience Segmentation

Learn how to send targeted email campaigns in Klaviyo using audience segmentation to increase engagement, conversions, and ROI. This video walks you through selecting your audience, building tailored email content, scheduling campaigns based on time zones, and even adding SMS for a cohesive multi-channel approach. Take your segmentation skills further with our introductory Klaviyo Academy course: https://academy.klaviyo.com/en-us/courses/getting-started-with-segments Explore segmentation strategies in Klaviyo: https://www.klaviyo.com/features/segmentation/strategy Build smarter campaigns with tailored audiences: https://www.klaviyo.com/products/email-marketing/segmentation Key Takeaways: - Use segmentation to send emails to your most engaged subscribers - Build tailored content for specific segments to boost clicks and conversions - Schedule emails for optimal timing and include SMS for a multi-channel experience Timestamps: 00:00 Intro – Why segmentation matters 00:24 Overview – Steps to select your audience 00:49 Create a campaign – Build content for your segment 02:07 Schedule a campaign – Timing and SMS integration Drop a comment with questions or feedback, and subscribe to get more tips on email marketing and segmentation. ABOUT KLAVIYO Klaviyo is a unified customer platform for email, SMS, and more. Unilever, Bonobos, and more than 90K other brands use Klaviyo to acquire, engage, and retain customers—and grow on their own terms. Create your free Klaviyo account today: https://klaviyogrowth.com/3ItOpFW FOLLOW US ON SOCIAL Twitter: https://twitter.com/klaviyo Linkedin: https://www.linkedin.com/company/klaviyo/ Facebook: https://www.facebook.com/Klaviyo/ Instagram: https://www.instagram.com/klaviyo/ #EmailSegmentation #TargetedCampaigns #KlaviyoSegmentation #AudienceSegmentation #EmailMarketing #SegmentYourAudience #PersonalizedMarketing #EmailListTargeting