Send Smarter, Not Broader: Discover Email Segmentation Tips in Klaviyo

Send Smarter, Not Broader: Email Segmentation Tips in Klaviyo Discover why the batch‑and‑blast email strategy is hurting your brand — and how engagement‑based email segmentation in Klaviyo can boost deliverability and revenue. Quick Guide: https://academy.klaviyo.com/en-us/courses/improve-your-segmentation-with-the-nesting-doll-strategy/2282674 Learn segmentation strategy on Klaviyo: https://www.klaviyo.com/blog/sms-segmentation Create your free account today: https://klaviyogrowth.com/3ItOpFW Key Takeaways: - Batch‑and‑blast sends to everyone often hurts deliverability and performance. - Engagement‑based segmentation helps you send to the right people with the right message. - Fewer, smarter sends can drive more revenue and higher ROI. - Use audience behavior to identify drop‑off and win‑back segments. - Tailor your content based on purchase history and engagement for better results. Timestamps (Keyword‑Injected): 00:00 Introduction to email marketing segmentation 00:12 Define the batch and blast strategy and its risks 00:28 Why batch and blast strategies harm email deliverability 00:45 Define engagement‑based segmentation strategy 00:56 3 reasons why engagement‑based email segmentation works 02:27 Conclusion: segment smarter for better email marketing results Drop a comment if you have questions or video ideas! Subscribe for more email marketing & segmentation insights. Stay Connected with Klaviyo: Twitter: https://twitter.com/klaviyo LinkedIn: https://www.linkedin.com/company/klaviyo/ Facebook: https://www.facebook.com/Klaviyo/ Instagram: https://www.instagram.com/klaviyo/ Hashtags: #emailmarketing #emailsegmentation #klaviyoemail #marketingautomation #emaildeliverability #emailmarketingstrategy