Reporting API: How to Automate Campaign & Flow Analytics

Learn how to analyze your marketing performance programmatically with Klaviyo’s Reporting APIs. This tutorial shows how to automate campaign and flow analytics, retrieve open rates, click rates, and conversion values, and generate actionable insights for your marketing strategy. Access all code used in this video: https://klaviyogrowth.com/4jD3sws Reporting APIs documentation: https://klaviyogrowth.com/4k9aDO2 Set up Klaviyo Postman collections: https://klaviyogrowth.com/4k01c33 Get certified as a Klaviyo developer: https://klaviyogrowth.com/3HiQPJe 🔑 Key Takeaways 1. Use Query Campaign Values endpoint to retrieve campaign metrics over a timeframe. 2. Use Query Flow Series endpoint to track flow performance over time. 3. Automate marketing performance reporting with API calls. 4. Generate values and series reports to make data-driven decisions. 5. Filter reports to specific campaigns, flows, or channels for granular insights. ⏱ Timestamps 00:00 – Introduction to Klaviyo Reporting API 00:21 – Categories of reporting APIs 00:35 – Values reports overview 00:50 – Query Campaign Values walkthrough 02:06 – Series reports overview 02:15 – Query Flow Series walkthrough 03:20 – Conclusion and next steps Drop a comment with questions or video ideas, and subscribe for more Klaviyo API tutorials! FOLLOW KLAVIYO Twitter: https://twitter.com/klaviyodevs Linkedin: https://www.linkedin.com/company/klaviyo/ Facebook: https://www.facebook.com/Klaviyo/ Instagram: https://www.instagram.com/klaviyo/ #KlaviyoAPI, #KlaviyoReportingAPI, #KlaviyoAnalytics, #KlaviyoCampaignReporting, #MarketingAnalytics, #EmailMarketingAPI, #KlaviyoTutorial, #AutomateMarketingReports, #KlaviyoDeveloper, #CampaignPerformance