Klaviyo Segments: Understand AND vs OR Connectors

Klaviyo Segments: Understand AND vs OR Connectors In this video, you’ll learn how to create more robust segments in Klaviyo by effectively using AND and OR conditions. Ready to learn more about segmentation? Check out this Klaviyo Academy course all about segments: https://academy.klaviyo.com/en-us/courses/getting-started-with-segments This video will cover: - How segment conditions help you define targeted groups for your marketing efforts, like reaching past shoppers for a new store announcement. - The difference between AND and OR connectors: AND is exclusive, requiring both conditions to be met, while OR is inclusive, allowing for either condition. - A practical example of using AND to target customers who have purchased before and live nearby, versus using OR, which would broaden the audience unnecessarily. - How to apply negative conditions to segment customers based on what they have not done, using AND to maintain focus on your target group. Timestamps: 00:20 Define segment conditions 00:27 Identify examples of segment conditions 00:57 Connect segment conditions with AND and OR 01:07 Define AND and OR connectors 01:25 Determine when to use AND 01:53 Determine when to use OR 02:27 Connect negative conditions (i.e. what people have not done) 03:05 Review a final recap of AND vs. OR Drop a comment below if you've got any questions, feedback or videos you'd like to see in the future! We'd love to hear from you. Ready to learn more about segmentation? Check out this Klaviyo Academy course all about segments: https://academy.klaviyo.com/en-us/courses/getting-started-with-segments ABOUT KLAVIYO Klaviyo is a unified customer platform for email, SMS, and more. Unilever, Bonobos, and more than 90K other brands use Klaviyo to acquire, engage, and retain customers—and grow on their own terms. Create your free Klaviyo account today: https://klaviyogrowth.com/3ItOpFW FOLLOW US ON SOCIAL Twitter: https://twitter.com/klaviyo Linkedin: https://www.linkedin.com/company/klaviyo/ Facebook: https://www.facebook.com/Klaviyo/ Instagram: https://www.instagram.com/klaviyo/ #klaviyo #segmentation #emailmarketing #marketingautomation #audienceengagement #targetedmarketing