Klaviyo Flows: Conditional & Trigger Splits Explained

Klaviyo Flows: Conditional & Trigger Splits Explained In this video, you'll learn how to use trigger and conditional splits in Klaviyo flows to customize your customer experience. Ready to advance your flows knowledge? Check out this Klaviyo Academy course: https://academy.klaviyo.com/en-us/courses/build-relationships-with-automated-flows This video will walk you through: - Understanding trigger splits and how they separate flows based on specific actions, like cart abandonment. - Creating a trigger split to differentiate messaging for high-value versus low-value shoppers. - Implementing conditional splits to further customize messaging based on recipient properties or actions. - Using examples from a bakery to illustrate both types of splits and their applications. - Encouraging creativity in flow design by leveraging these powerful segmentation tools. Timestamps: 00:00 Intro 00:32 Add a trigger split 00:43 What is a trigger split? 02:13 What is a conditional split? 02:39 Add a conditional split Drop a comment below if you've got any questions, feedback or videos you'd like to see in the future! We'd love to hear from you. Ready to advance your flows knowledge? Check out this Klaviyo Academy course: https://academy.klaviyo.com/en-us/courses/build-relationships-with-automated-flows ABOUT KLAVIYO Klaviyo is a unified customer platform for email, SMS, and more. Unilever, Bonobos, and more than 90K other brands use Klaviyo to acquire, engage, and retain customers—and grow on their own terms. Create your free Klaviyo account today: https://klaviyogrowth.com/3ItOpFW FOLLOW US ON SOCIAL Twitter: https://twitter.com/klaviyo Linkedin: https://www.linkedin.com/company/klaviyo/ Facebook: https://www.facebook.com/Klaviyo/ Instagram: https://www.instagram.com/klaviyo/ #Klaviyo #emailmarketing #automation #flowsplits #conditionalsplit #triggersplit #personalizedmarketing