How to Track & Create Klaviyo Custom Events Using APIs

Learn how to track and create Klaviyo custom events using Klaviyo's APIs to log customer activity, associate events with profiles, and enhance marketing automation. This video covers both client-side and server-side approaches, including structuring event data, adding optional metrics like revenue and timestamps, and confirming events in Klaviyo. Resources mentioned: - Access all code used in this video: https://klaviyogrowth.com/43vdFGj - Set up Klaviyo's Postman collections: https://bit.ly/3SHsAXF - Create Client Event endpoint: https://klaviyogrowth.com/4jlzexW - Create Event endpoint: https://klaviyogrowth.com/3S8KYsp - Introduction to the Klaviyo object: https://klaviyogrowth.com/4kpWnjx 🔑 Key Takeaways 1. Understand required components for a Klaviyo event 2. Track events client-side or server-side with the correct API endpoints 3. Structure event data, associate events with customer profiles, and include optional metrics 4. Use Postman and the Klaviyo object to streamline event creation 5. Validate events and troubleshoot common API issues ⏱ Timestamps 0:00 – Introduction to Klaviyo Custom Events 0:23 – Ways to create events 0:53 – Required components of an event 1:39 – Client-side event tracking walkthrough 3:25 – Fill in custom event data 6:18 – Confirm the event went through 6:35 – The Klaviyo object overview 7:23 – Server-side event tracking 8:00 – Conclusion Drop a comment with your questions or future tutorial ideas. Subscribe for more Klaviyo API tips and tutorials! 🎓 Get certified as a Klaviyo developer: https://klaviyogrowth.com/3FpPsYC FOLLOW KLAVIYO Twitter: https://twitter.com/klaviyodevs LinkedIn: https://www.linkedin.com/company/klaviyo/ Facebook: https://www.facebook.com/Klaviyo/ Instagram: https://www.instagram.com/klaviyo/ #KlaviyoCustomEvents, #KlaviyoEventsAPI, #CreateEventsInKlaviyo, #EventTracking, #PostmanAPI, #EmailMarketingAutomation, #TrackCustomerBehavior, #ServerSideTracking, #ClientSideTracking, #KlaviyoIntegration