How to Create & Update Klaviyo Profiles Quickly Using the API

Master creating and updating Klaviyo profiles programmatically using the Klaviyo Create or Update Profile API. This tutorial guides you step by step, from creating a private API key to authenticating server-side requests and managing profile data securely with Postman. Access all code used in this video: http://bit.ly/4l1VbDR Resources mentioned: - Create or Update Profile endpoint: https://klaviyogrowth.com/3H4BVGt - Set up Klaviyo's Postman collections: https://klaviyogrowth.com/3FhnE8P - Client- vs. server-side tracking: https://klaviyogrowth.com/45leanF 🔑 Key Takeaways 1. Create a private API key and configure permissions for server-side requests 2. Build and send API requests to create new profiles in Klaviyo 3. Update existing profiles safely using the same endpoint 4. Add profile attributes and custom properties to manage customer data 5. Use Postman for testing and verifying API requests ⏱ Timestamps 00:00 – Introduction to Klaviyo Create or Update Profile API 00:36 – Create private API key for server-side requests 01:54 – Step-by-step: create a new profile 05:12 – Update an existing profile and custom properties 06:20 – Conclusion & next steps Drop a comment with questions or video ideas. Subscribe for more Klaviyo API tutorials and tips! 🎓 Get certified as a Klaviyo developer: https://klaviyogrowth.com/43mBfDN FOLLOW KLAVIYO Twitter: https://twitter.com/klaviyo Linkedin: https://www.linkedin.com/company/klaviyo/ Facebook: https://www.facebook.com/Klaviyo/ Instagram: https://www.instagram.com/klaviyo/ #KlaviyoCreateOrUpdateProfileAPI, #KlaviyoAPITutorial, #UpdateKlaviyoProfile, #ServerSideAPI, #PostmanAPI, #CustomerProfileAPI, #KlaviyoProfileData, #APIAuthentication, #PrivateAPIKey, #CustomerDataIntegration