How to create an A/B test for forms in Klaviyo

How to create an A/B test for forms in Klaviyo In this video, we'll show you how to create an A/B test for forms in Klaviyo, so you can optimize your forms for maximum results. Check out our Klaviyo Academy course on building and customizing your sign-up forms for more information: https://academy.klaviyo.com/en-us/courses/build-and-customize-your-sign-up-forms This video will cover: - Choosing what elements to test, such as colors, copy, or content. - Creating an A/B test for sign-up forms using the Form Builder. - Naming your variations and limiting them to two to four options for effective testing. - Editing form variations and setting the parameters for your A/B test, including traffic distribution and determining the winning variation. - Publishing your A/B test and verifying settings before launching. - Tracking results during and after the A/B test and analyzing which version performed better to optimize future campaigns. Timestamps 00:12 Introduction to A/B testing 00:40 Create an A/B test for forms 01:04 Name your variations 01:40 Options to edit variations 02:20 Test form settings 03:30 Publish your form 03:50 A/B test results Drop a comment below if you've got any questions, feedback or videos you'd like to see in the future! We'd love to hear from you. Check out our Klaviyo Academy course on building and customizing your sign-up forms for more information: https://academy.klaviyo.com/en-us/courses/build-and-customize-your-sign-up-forms ABOUT KLAVIYO Klaviyo is a unified customer platform for email, SMS, and more. Unilever, Bonobos, and more than 90K other brands use Klaviyo to acquire, engage, and retain customers—and grow on their own terms. Create your free Klaviyo account today: https://klaviyogrowth.com/3ItOpFW FOLLOW US ON SOCIAL Twitter: https://twitter.com/klaviyo Linkedin: https://www.linkedin.com/company/klaviyo/ Facebook: https://www.facebook.com/Klaviyo/ Instagram: https://www.instagram.com/klaviyo/ #ABTesting #Klaviyo #EmailMarketing #MarketingAutomation #ConversionOptimization #DigitalMarketing