Build a strong brand community

Hear how Carlie Paluzzi, co-founder and COO of BWH Plant Co. drove company growth with a loyalty program: The Green Thumb Club. You’ll learn the importance of community, where to host one, how to build it effectively, and what content engages members most. With these tried-and-true tips, BWH now generates over 50% of direct-to-consumer sales. Don’t leave money on the table. Start building your own community today, both online and offline. Want to learn more digital marketing best practices? Take the Digital Marketing Certification to learn more and earn a certificate to share with your network: https://klaviyogrowth.com/3VlznaK – 00:00 Introduction 00:24 The importance of building community 01:04 Using mobile app as a forum for community and loyalty 01:46 Leverage Instagram for fun, engaging behind-the-scenes content 02:05 BWH Plant Co’s loyalty program on Facebook 02:22 Tying in digital community building with in-person initiatives 02:51 Tips for building a strong brand community 03:30 Conclusion – ABOUT KLAVIYO Klaviyo (NYSE: KVYO) is the only CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster. Create your free account today: https://klaviyogrowth.com/3ItOpFW – Don't forget to Subscribe on YouTube and follow us here: Twitter: https://twitter.com/klaviyo Linkedin: https://www.linkedin.com/company/klaviyo/ Facebook: https://www.facebook.com/Klaviyo/ Instagram: https://www.instagram.com/klaviyo/ #marketing #digitalmarketing #certificate #klaviyo #community #communityforum #sales #academy #marketingfundamentals #loyalty #retention #ecommerce