Boost Customer Retention with a Long-Term Content Calendar

Hear from Raquel Caticha, Marketing Director at Hazel Village, as she walks through best practices for planning a long-term content calendar. You’ll learn what a content calendar is, how to create one, who to target, and what content to include when planning. By the end, you’ll be able to start planning your own to stay organized and on track with your goals. Want to learn more digital marketing best practices? Take the Digital Marketing Certification to learn more and earn a certificate to share with your network: https://klaviyogrowth.com/45OptEZ – Timestamps: 00:00 Introduction 00:24 The solution: content calendar 00:47 Real example – Hazel Village content calendar 01:01 Step 1: Big picture planning (seasons, products, sales cycles) 01:35 Step 2: Campaign types – product launches vs. brand awareness 02:00 Step 3: Campaign structure – announcements, details, launches 02:33 Step 4: Creative holiday content – bird parades & unique campaigns 02:53 Common mistakes to avoid – too many emails, poor segmentation 03:18 Smarter segmentation – engagement & loyalty data 03:44 Key takeaways – building a consistent calendar 04:06 Conclusion & Klaviyo Academy resources – ABOUT KLAVIYO Klaviyo (NYSE: KVYO) is the only CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster. Create your free account today: https://klaviyogrowth.com/3ItOpFW – Don't forget to Subscribe on YouTube and follow us here: Twitter: https://twitter.com/klaviyo Linkedin: https://www.linkedin.com/company/klaviyo/ Facebook: https://www.facebook.com/Klaviyo/ Instagram: https://www.instagram.com/klaviyo/