Audience Segmentation Tips: 3 Ways to Segment Your Email List

Master audience segmentation with these 3 expert tips to send targeted campaigns, increase engagement, and reduce costs. Learn how to send newsletters to engaged segments, create tailored audiences, and exclude unengaged subscribers to maximize ROI. Take your segmentation skills further with this Klaviyo Academy course: https://academy.klaviyo.com/en-us/courses/getting-started-with-segments Explore audience segmentation strategies in Klaviyo: https://www.klaviyo.com/features/segmentation/strategy Build smarter segments for better email campaigns: https://www.klaviyo.com/products/email-marketing/segmentation Key Takeaways: - Send newsletters to engaged segments to improve loyalty and reduce unnecessary sends - Create tailored audiences for strategic and personalized campaigns - Exclude unengaged subscribers to save costs and maintain deliverability Timestamps: 0:22 Send newsletters to engaged segments 1:08 Create tailored audiences for strategic sends 2:15 Exclude unengaged subscribers Drop a comment if you have questions, feedback, or video requests. Don’t forget to subscribe for more email marketing and segmentation tips! ABOUT KLAVIYO Klaviyo is a unified customer platform for email, SMS, and more. Unilever, Bonobos, and more than 90K other brands use Klaviyo to acquire, engage, and retain customers—and grow on their own terms. Create your free Klaviyo account today: https://klaviyogrowth.com/3ItOpFW FOLLOW US ON SOCIAL Twitter: https://twitter.com/klaviyo Linkedin: https://www.linkedin.com/company/klaviyo/ Facebook: https://www.facebook.com/Klaviyo/ Instagram: https://www.instagram.com/klaviyo/ #AudienceSegmentation #EmailSegmentation #EmailMarketing #TargetedCampaigns #CustomerEngagement #SegmentingSubscribers #PersonalizedMarketing