AI for Marketers: Automation & Personalization Examples

Use AI to move faster as a marketer—automate busywork, spot trends, and deliver smarter personalized messaging. Want to dive deeper? Explore the “AI for Marketers” course on Klaviyo Academy: https://bit.ly/4qlwmEB What you’ll learn: - Why AI is important right now (and how it differs from the “behind-the-scenes” AI you’ve used for years) - How to apply today’s ai marketing trends to real workflows—like faster content creation, smarter timing, and better prioritization - How Klaviyo AI supports marketing automation with practical use cases for customer segmentation, predictive analytics, and personalized messaging - How to think about prompt engineering so you can get more reliable, on-brand outputs—without handing over your entire strategy By the end, you’ll know where to start experimenting so you can do more with less, make faster decisions, and scale small business marketing with AI as a partner—not a replacement. ⏱️ Timestamps: 00:00 Introduction – AI for marketers overview: how AI helps small business marketing teams save time with marketing automation 00:54 Why AI is important – How AI marketing trends are reshaping work, creation, and customer connections across channels 01:24 AI in everyday marketing – Background AI examples powering recommendations, spam filters, and search before today’s boom 01:54 AI marketing turning point – Natural language prompts and accessible tools that accelerate workflows and smarter decisions 02:34 Human + AI balance – Use AI to amplify creativity: what to automate vs keep human for personalized messaging and brand voice 03:07 Next steps with Klaviyo – Start experimenting with Klaviyo AI for faster learning, scalable marketing automation, and growth resources Got questions or suggestions for future videos? Drop a comment below—we’d love to hear your feedback and what you want to learn next. ABOUT KLAVIYO Klaviyo (NYSE: KVYO) is the only CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster. Create your free account today: https://www.klaviyo.com/sign-up 💡 Don't forget to Subscribe on YouTube and follow us here: Twitter: https://twitter.com/klaviyo Linkedin: https://www.linkedin.com/company/klaviyo/ Facebook: https://www.facebook.com/Klaviyo/ Instagram: https://www.instagram.com/klaviyo/ #Klaviyo #KlaviyoAI #AIforMarketers #EmailMarketingAutomation #KlaviyoFlows #PredictiveAnalytics #CustomerSegmentation #AIEmailMarketing