AI for Marketers: 3 Best Practices for Content & Email Marketing

Use AI for marketers to scale better campaigns—without losing your Brand voice. In this video, you’ll learn the habits that help you move past AI marketing trends and apply AI with intention, so your team works faster, stays on-brand, and grows with confidence. Want to dive deeper? Explore the “AI for Marketers” course in the Klaviyo Academy: https://bit.ly/4qlwmEB Want to use Klaviyo AI for your email marketing? Start with our email marketing platform today: https://www.klaviyo.com/products/email-marketing What you’ll learn: - Why ai is important—and how to decide what *should* be AI-assisted vs. kept fully human for higher-quality creative - How to use Klaviyo AI strategically for Content localization (translation + faster regional launches) while protecting core thought leadership and customer insights - How to improve AI copywriting by giving better context (brand guidelines, past campaigns, product descriptions) so outputs match your tone - How to generate Email A/B testing subject line variations faster, then refine with audience and voice inputs for stronger engagement - How Retention marketing teams can get smarter insights with Direct mail analysis by connecting the right data sources (like Shopify + Klaviyo) for a complete view By the end, you’ll have a simple, repeatable approach to start small, experiment often, and build an AI workflow that scales output without sacrificing what makes your brand unique. ⏱️ Timestamps: 00:00 Introduction – AI for marketers: why AI is important beyond ai marketing trends, building habits to work smarter and stay on brand 00:42 Best practice #1 – Klaviyo AI strategy: use AI selectively to protect brand voice while scaling marketing workflows 01:35 Content localization – Content localization and translation at scale with Klaviyo AI while keeping high-quality thought leadership human 02:33 Best practice #2 – Retention marketing tip: give AI full context (brand guidelines, data sources) for better AI copywriting and analysis 03:42 Direct mail analysis – Connect Klaviyo and Shopify data for direct mail analysis and retention marketing insights 04:23 Best practice #3 – Start today: use AI for Email A/B testing, prompt iteration, and improving brand voice with real workflows 05:47 Wrap-up – Intentional AI for marketers: experiment often, avoid shortcuts, and scale with confidence using Klaviyo AI Got questions or suggestions for future videos? Drop a comment below—we’d love to hear what you’re testing with AI and where you want help next. ABOUT KLAVIYO Klaviyo (NYSE: KVYO) is the only CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster. Create your free account today: https://www.klaviyo.com/sign-up 💡 Don't forget to Subscribe on YouTube and follow us here: Twitter: https://twitter.com/klaviyo Linkedin: https://www.linkedin.com/company/klaviyo/ Facebook: https://www.facebook.com/Klaviyo/ Instagram: https://www.instagram.com/klaviyo/ #Klaviyo #KlaviyoAI #AIEmailMarketing #AIcopywriting #EmailMarketingAutomation #RetentionMarketing #KlaviyoFlows #EcommerceEmail