3 Proven Ways to Increase Average Order Value for Ecommerce Brands

Boost your average order value (AOV) with three proven ecommerce marketing tactics that use personalization, product recommendations, and checkout optimization to increase customer spend authentically. Continue learning with the full course: https://academy.klaviyo.com/en-us/courses/increase-average-order-value-with-owned-marketing In this video, we break down the essential strategies brands use to increase AOV, create better on-site experiences, and use customer data to deliver more relevant product recommendations. Whether you're scaling your online store or optimizing for better profitability, these actionable tactics will help you drive higher order values while staying true to your brand experience. Key Takeaways - How checkout optimization + perks like free shipping increase AOV - Why personalized product recommendations drive higher order values - How customer data fuels smarter upsells and cross-sells - Why continuous monitoring and iteration are essential for AOV growth Timestamps 00:00 Introduction to increasing average order value (average order value strategy) 00:26 Optimize onsite + checkout experience (checkout optimization, increase AOV) 01:04 Use data for personalization (personalized marketing, product recommendations) 01:45 Analyze + iterate using customer data (ecommerce marketing insights) Drop your questions or future video requests in the comments — we’d love to hear from you! Full AOV course available here: https://academy.klaviyo.com/en-us/courses/increase-average-order-value-with-owned-marketing ABOUT KLAVIYO Klaviyo (NYSE: KVYO) is the only CRM built for B2C brands. Create your free account: https://klaviyogrowth.com/3ItOpFW Follow Us Twitter: https://twitter.com/klaviyo LinkedIn: https://www.linkedin.com/company/klaviyo/ Facebook: https://www.facebook.com/Klaviyo/ Instagram: https://www.instagram.com/klaviyo/ Hashtags #AverageOrderValue #IncreaseAOV #EcommerceMarketing #EcommerceTips #CheckoutOptimization #PersonalizationMarketing #CustomerData #UpsellStrategy #OnlineStoreGrowth #Klaviyo