When doing testing, you should make sure Facebook evenly distributes your allocated budget. Indeed, you don’t want Facebook to spend all your budget on a certain ad at the expense of the other ones. That would make you unable to know which one is performing better. Today I am explaining what ABO and CBO are and when to use them depending on if you are testing or scaling. Watch now to understand the difference between these two budget optimization tools. STAY CONNECTED » Website: https://voymedia.com/ » Instagram: https://www.instagram.com/voy_media/ » LinkedIn: https://www.linkedin.com/company/voy-media » Twitter: https://twitter.com/VoyMedia » Facebook: https://www.facebook.com/VoyMediaAgency » Email: Team@voymedia.com

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