How to segment your email list | Best strategies to segment your list

🎁 Start on Gorgias https://partner.gorgias.com/guvhozwu66wh 🎁 Start on Klaviyo for free: https://bit.ly/3pPzRH0 One of the biggest mistakes in email marketing that can cost you tens and hundreds of thousands of dollars is not segmenting your email list. In this video, I’ll tell you why you should segment your list and show you how to do it, going through must-have segments for every ecommerce brand. Chapters: 00:00 In this video 00:57 What is segmentation 01:29 Reasons for segmentation 04:06 Main segments for ecommerce brands 04:18 Engagement-based segments 07:40 How to choose a segment for sending emails 09:12 Segmenting based on interest 12:12 Segmenting based on geography 12:55 Segments to exclude 🚀 Useful materials • Use our blueprints for your e-commerce email flows: http://flowmaster.vip • Steal the best subject lines (my personal vault): https://luckandco.agency/subject-lines-ecommerce-freebie/ 🎬 More videos on email marketing: • Email Design Best Practices | Responsive Email Design → https://youtu.be/GSZ16Pwn4n8 • How to set up Klaviyo 2024 | Email Marketing Tutorial For Beginners → https://youtu.be/Bjo1gspJutc • 5 MUST-HAVE email flows for your ecommerce brand → https://youtu.be/YLY7cUiRSHI ☎️ Stay connected: • Luck & Co Agency: https://luckandco.agency • Kasey's LinkedIn: https://www.linkedin.com/in/kaseyluck/detail/recent-activity/shares/ #kaseyluck #emailmarketing #ecommerce